Responsibilities:
Developing a cohesive always-on digital marketing channel strategy that aligns with the broader marketing strategy
Expanding existing always-on activities by identifying, testing and integrating new channels into their programmes to increase digital touchpoints and efficiency
Owning end-to-end execution process for SEM and Retargeting and managing full-funnel optimisation leveraging keyword research, bid strategies, targeting tactics and UX/UI testing
Engaging with key stakeholders and cross-functional partners to ensuring good understanding and alignment on regional always-on strategy, roadmap and KPIs
Key requirements:
University degree holder with a minimum of 10 years’ digital marketing experience with an emplasis on SEM and other paid media channels
Strong understanding of Google marketing platforms and technologies (SA360, DV360, Tag manager etc) as well as Adobe platforms
Data-drive mindset with a customer-oriented approach; with sucess in using market and data analyses to inform and influence marketing decisions
Knowledge of funnel and landing page optimisation, customer segmentation and A/B experiments
Language proficiency in English and Chinese
