Provides strategic product portfolio leadership to support the profitable growth in agriculture and industrial markets.
Responsible for the product portfolio strategy (product, price and promotion) and fast ramp-ups of new launches.
Lead the development of integrated marketing strategies and tactics for the current portfolio, cascading down effectively to our sales team and key customers.
Accountable for designing and implementing field demand generation programs to support annual sales. Monitors execution effectiveness and ensure flawless execution of the demand generation programs.
Lead the new products development team for specialties for agriculture and industrial markets.
Follow up commodities and fertilizers prices to identify short term opportunities and secure the right price positioning for each product. Close interaction with pricing teams to optimize profitability.
Accountable for performance products sales plan tracking annual goals per crop and identify gaps and opportunities, actively recommend and implement options to secure business target performance.
Monitors and analyses competitor products, product positioning and movements.
Monitors trends and customer needs by keeping in close contact with internal customers, key influences, external customers and market surveys.
Propose new approaches for developing existing or related markets and expanding into new ones.
Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.
Manage and develop new partnerships area with other value chain companies in the Ag sector.
Prepare and present high quality materials to top business leaders on key marketing topics, and provide updates on critical projects and business performance.
Lead and develop a high performance team composed by 20+ people and +50 third parties.
